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2023年(nian)7月7日九(jiu)泰(tai)藥(yao)(yao)業(ye)(ye)營銷(xiao)中心全體(ti)業(ye)(ye)務員(yuan)在(zai)公司教育樓會(hui)議(yi)室召開“九(jiu)泰(tai)藥(yao)(yao)業(ye)(ye)營銷(xiao)中心2023年(nian)中總結(jie)大會(hui)”，總結(jie)2023年(nian)上半年(nian)銷(xiao)售情(qing)況，分析當前醫藥(yao)(yao)市場(chang)趨勢，部署下半年(nian)營銷(xiao)工作重點，會(hui)議(yi)目(mu)的旨在(zai)激勵營銷(xiao)人員(yuan)直面挑戰，聚力前行。

會(hui)議(yi)(yi)由營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)中(zhong)心(xin)副部長(chang)吳京(jing)男(nan)主持，首先(xian)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)中(zhong)心(xin)部長(chang)王賀公(gong)布了(le)(le)2023年(nian)(nian)(nian)(nian)上半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)中(zhong)心(xin)各企業(ye)(ye)的(de)總(zong)體銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)數據(ju)(ju)，各大(da)區總(zong)監通過上半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)數據(ju)(ju)分析(xi)對比，總(zong)結(jie)上半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)各區域銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)具體情況，從不同角度(du)剖析(xi)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)成功的(de)案例和(he)未能(neng)達標(biao)的(de)原因，制定下(xia)(xia)半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)的(de)工(gong)作(zuo)重(zhong)點(dian)(dian)(dian)、努力方向和(he)目(mu)標(biao)計劃(hua)。各區域總(zong)監在(zai)(zai)總(zong)結(jie)中(zhong)，結(jie)合公(gong)司產(chan)品(pin)(pin)(pin)特點(dian)(dian)(dian)，根據(ju)(ju)國內目(mu)前醫藥(yao)市場(chang)發展趨勢和(he)公(gong)司產(chan)品(pin)(pin)(pin)競爭優勢，確立(li)了(le)(le)新(xin)(xin)的(de)目(mu)標(biao)，壓實了(le)(le)下(xia)(xia)半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)任務指標(biao)，明確責任。在(zai)(zai)會(hui)議(yi)(yi)中(zhong)，還向業(ye)(ye)務人員著重(zhong)宣傳了(le)(le)重(zhong)點(dian)(dian)(dian)產(chan)品(pin)(pin)(pin)、服務和(he)優惠政策。其(qi)后核查部部長(chang)胡連(lian)義(yi)根據(ju)(ju)上半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)掛網情況做(zuo)(zuo)出總(zong)結(jie)，并(bing)強調(diao)落(luo)實新(xin)(xin)的(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)政策執行(xing)方案。在(zai)(zai)總(zong)結(jie)會(hui)上，市場(chang)部部長(chang)馬(ma)馳就公(gong)司重(zhong)點(dian)(dian)(dian)產(chan)品(pin)(pin)(pin)的(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)知識及產(chan)品(pin)(pin)(pin)賣點(dian)(dian)(dian)相關內容為參會(hui)業(ye)(ye)務員做(zuo)(zuo)了(le)(le)現場(chang)培訓，并(bing)對“漢寶藥(yao)業(ye)(ye)”新(xin)(xin)產(chan)品(pin)(pin)(pin)“獾油”進(jin)行(xing)重(zhong)點(dian)(dian)(dian)講解，為下(xia)(xia)半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)新(xin)(xin)品(pin)(pin)(pin)推廣上市做(zuo)(zuo)好鋪(pu)墊。會(hui)議(yi)(yi)最后，營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)總(zong)經理郭少剛做(zuo)(zuo)了(le)(le)重(zhong)要(yao)講話(hua)(hua)，講話(hua)(hua)中(zhong)總(zong)結(jie)了(le)(le)上半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)公(gong)司營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)工(gong)作(zuo)整體完(wan)成情況，在(zai)(zai)部署下(xia)(xia)半(ban)(ban)(ban)年(nian)(nian)(nian)(nian)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)工(gong)作(zuo)中(zhong)，給(gei)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)員們打開(kai)了(le)(le)新(xin)(xin)的(de)思路和(he)靈感(gan)，希望大(da)家要(yao)不斷積累銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)經驗，不斷提高業(ye)(ye)務能(neng)力水平，工(gong)作(zuo)中(zhong)更要(yao)充滿斗志和(he)激情，要(yao)發揮團隊力量(liang)，全力以赴完(wan)成年(nian)(nian)(nian)(nian)度(du)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)目(mu)標(biao)。

經(jing)過(guo)拓展市場，目前公(gong)司(si)重點產品(pin)生產規模(mo)已經(jing)擴(kuo)大，產品(pin)質量不斷提(ti)(ti)高，品(pin)牌產品(pin)逐步形成(cheng)，公(gong)司(si)知(zhi)名(ming)度進一步提(ti)(ti)升(sheng)，在此(ci)形勢下(xia)，應(ying)進一步加強和提(ti)(ti)升(sheng)營(ying)銷(xiao)工作(zuo)。通過(guo)此(ci)次會議的(de)(de)(de)召開，提(ti)(ti)振(zhen)了(le)銷(xiao)售(shou)(shou)人(ren)員(yuan)的(de)(de)(de)信心(xin)，增(zeng)(zeng)強了(le)銷(xiao)售(shou)(shou)人(ren)員(yuan)的(de)(de)(de)責任感(gan)與使命感(gan)，提(ti)(ti)高了(le)銷(xiao)售(shou)(shou)團隊的(de)(de)(de)凝(ning)聚力(li)(li)，增(zeng)(zeng)強了(le)團隊的(de)(de)(de)戰斗力(li)(li)，同(tong)時(shi)提(ti)(ti)升(sheng)了(le)營(ying)銷(xiao)中(zhong)心(xin)的(de)(de)(de)整體業務水平，促進了(le)公(gong)司(si)的(de)(de)(de)長期發展。銷(xiao)售(shou)(shou)人(ren)員(yuan)會后表示(shi)，在以后工作(zuo)中(zhong)與同(tong)事鼎(ding)力(li)(li)支持、相互配合，共(gong)(gong)同(tong)努力(li)(li)，與公(gong)司(si)共(gong)(gong)同(tong)成(cheng)長，以出色(se)的(de)(de)(de)銷(xiao)售(shou)(shou)業績，提(ti)(ti)高企業核心(xin)競爭實力(li)(li)！

營銷中心  尹勝楠